Packaging, Illustration, Design
In cooperation with winery Tikves, Skopje Design Week has announced an international competition for design of the label of wine Chardonnay. This particular variety of grape grows in different climate conditions, and it is very noticeable in its aroma. Tikves Chardonnay is a wine of rich taste, golden yellow color with green hues and flavors of tropical fruit, apples, pineapples, bananas and citrus.
The target audience is classified as a young population with a dynamic lifestyle who likes good food often comes out and has modern habits. Target audience is aged between 21 and 40 years, men and women, who belong to the middle class.
„The solution dawned on the prestigious global design blog dedicated to packages - "Packaging of the World", and it was a part of the exhibition 100 % Future Serbia Designs, within the Belgrade Design Week 2014.“
The front label on a bottle of wine is the main tools of communication with the target audience; it is the face of wine and reveals the character of the product. Label at the back page contains technical information required by the regulations for the sale of alcoholic beverages, and in addition supports the quality of the product.
The task for designer Igor Adamović was to get out of the well-known Balkan templates for designing wine labels.
The central part of the label shows a wine glass, typographical stylization, with print of the wine name (Chardonnay).
Background labels, in addition to traditional wine symbols, carries a story about the Tikves region and tradition of the winery, for the consumers to have the opportunity to familiarize themselves with the specifics of this wine region.
The emphasis was not on the design of accuracy and the quest for graphical perfection, but the lightness and sex appeal that brings enjoyment in "God's nectar".